The Big Not Quite East

The Big East, a conference that has been plundered so often recently that it may as well be considered for a Pirates of the Caribbean sequel, has finally added several new colleges. These colleges are Boise State, San Diego State, SMU, Houston, and UCF. Boise State and San Diego State will join for football exclusively, while the other three schools are joining for all sports.

Obviously, Big East schools are paying most of their attention to sports, and not as much to education. If they had even the slightest knowledge of basic geography, they would be aware that Idaho and California are not exactly close to the east coast. In fact, neither are Houston or SMU, but they are a lot closer than Boise Sate and San Diego State. Suppose the argument could be made that Idaho and California are east of some things, like Anchorage and Hawaii, but does that truly matter?

College realignment has completely disregarded the notion of proximety. In fact, the Big East has completely disregarded the notion of having all their schools in the same time zone. They now have their new claim to fame – being the first conference in college athletics to have schools in all four continental time zones. This is such an accomplishment, that the conference trophy should be replaced with a time zone map and each school can play for a year’s supply of No Jet Lag – the medication used by such notable teams as the All Blacks (please send us money for the advertising, thanks).

Then there is the question of what this conference should be named. The Big East Of Alaska? The Big Not So East? The Big Time Zone? The Big Screw All Semblance Of Caring About Education For The Athletes? Or what about getting rid of all pretense of being about ‘amateur’ play, and sell the naming rights for the conference? Seriously, why wouldn’t a company like Jet Blue or Southwest Airlines jump all over this? This conference is tailor made for their area of expertise.

So, at least one conference has the nerve to admit what they truly are. Let’s hear it for the Big East – the first conference that really only cares about their standing amongst athletic programs.